The macaroon lady has plans.

Already her cookies, made with neither flour nor eggs, are selling out. She’s buying gourmet chocolate in bulk, leveraging all friendships and connections, and finding out that her business in East Hampton, started on a shoestring, is only as good as what she can give back.

But first the back story. Michelle Goldberg was in the insurance business, and then had four kids. Soon it was time to go back to work, and the family business held less of an allure. After years of cooking and baking for her children, Goldberg knew there had to be another way. And there was one item that seemed ripe for the picking: macaroons.

Perfect for those with wheat allergies (as she has) and culturally in tune with her community at the Jewish Center of the Hamptons, where macaroons have long been a Passover specialty because they do not contain a leavening agent, Mich’s Maccs were born.

The recipe is kind of a secret. There are three ingredients: coconut, condensed milk and chocolate—either milk, dark or white. Not to be confused with macarons—the French pastry made with almonds and served as a sandwich with a rich filling that was surely a colorful staple on the table of Marie Antoinette—Goldberg’s macaroons stick to the simple traditional recipe found in North America: tender haystacks of coconut, with browned tops and bottoms, dipped halfway in chocolate. But the results are ethereal.

“It’s coconut yum,” says Goldberg. “I get e-mails from people telling me how they are the best macaroons they’ve ever had.”

And here’s the plan. Goldberg envisions growing her business beyond her current retail outlets, like Grace’s Marketplace in New York City and Schmidt’s in Southampton, as well as local farm stands, to a Mich’s Maccs storefront where cookie lovers can buy their macaroons hand-dipped in the chocolate of their choice to ensure the freshness of the product. Because, says Goldberg, that’s what it’s all about. Macaroons are best fresh. But they also freeze well, if you’re not going to eat them right away.

“It’s baby steps, baby steps,” she says. “It took me a year to perfect the product, and every week, I grow, as long as I take baby steps.” To find out where to buy them now, e-mail michs.maccs.eh@gmail.com.